Brand Management

Brand Identity

Brand is that invisible and abstract entity that becomes a part of a product, a company or a person in due course. The brand creates its own value which ultimately becomes one of the most powerful intangible assets of that product, organization or person. We at STI have a dedicated team of branding professionals who will help you to create your own brand and also help you to add value to it in due course of time. The best example is the launch of a new product. We will do extensive market research and analysis and finally recommend a suitable look & feel, color patterns, name and a host of related things that would go a long way in establishing the product as a brand.

Web Marketing

e-commerce is alive! Well! It is alive and going great guns to become the single largest transaction medium throughout the world. To keep existing customers and gain new ones, you need to focus your attention on usability, the features and functions and a very important aspect called "Brand Value" and that's where we come into the picture. We at STI have inculcated the expertise to build e-commerce applications of sheer class. Everything you need to get started in selling physical and digital goods over the internet, from the "Catalog" frontend that is presented to your customers, to the "Administration Tool" backend that completely handles your online store data and also the transactional part involving money transfer and the security required for this. We give you all.

Trades & Exhibits

Any tradeshow, exhibition or promotion by the client is an event for them and we at STI take complete responsibility to design all types of print collaterals like, signage, cards, brochures flyers and leaflets and induce a brand identity to the event. The most intriguing aspect is to retain the company's brand identity and to build the whole event as a separate brand. The event will have its own theme and brand value but it would also retain the company's brand image. Examples of such events could be tradeshows, annual awards night, promos etc.